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What does higher in Google mean?

The Basics of Search Engine Optimization

Google ranks websites based on relevance and authority. The more relevant your content is to a search query, the higher you will rank in Google. This is done using hundreds of algorithm factors, such as keywords, backlinks and technical SEO.

Why is a high Google ranking important?

  • More visitors: Websites on the first page of Google get 91% of all clicks.
  • More turnover: A high position means more potential customers.
  • Reliability: Ranking high in Google builds trust with users.